Brother Jimmy’s has celebrated over 25 years of legendary North Carolina, slow-smokin’ barbeque. As suggested by the restaurant’s slogan – “Put Some South in Yo’ Mouth” - Brother Jimmy’s mission was, and still is, to bring “down-home” cooking, hospitality and merriment to the heart of the Northeast.
Over the years, Brother Jimmy’s established itself as the home away from home for A.C.C. Alumni. Homesick alums from Duke, UNC, N.C. State, Georgia Tech, U.V.A., Clemson, Maryland, and Wake Forest began to flock to Brother Jimmy’s to catch the big Duke/UNC game, or to watch the Demon Deacons take on the Terps. By opening in Manhattan’s most popular neighborhoods, Brother Jimmy’s found a home in the hearts of New Yorkers. It has become the restaurant in NYC that reminded Southerners what good ‘ol Southern hospitality was all about and showed Northerners just what they’d been missing all these years.
Since 1989, Brother Jimmy’s business has grown from a simple BBQ hangout into a refined brand that embodies consistent, quality Southern specialties for brunch, lunch and dinner. It has also become a staple nightlife venue consistently rated at the top of multiple categories in the Zagat Nightlife Survey, and serves as a local haunt for everyone from sports fans to celebrities.
Brother Jimmy’s has continued to grow the brand through a large line of merchandise, available at each Brother Jimmy’s location and an online store. The merchandise includes men’s and women’s t-shirts, hoodies, and hats. Beyond apparel, Brother Jimmy’s also offers a line of its renowned condiments for purchase. Custom gift baskets are available for all the avid Brother Jimmy’s fans at all times, and are especially popular around the holidays and as housewarming gifts.